Eric Simone - Creative Portfolio

Creative Direction

Eric Simone, a creative director, excels at turning business needs into impactful design concepts and strategic proposals. With a foundation in storytelling and a passion for psychology, he successfully connects brand values to customer needs.

Bringing designs to life through various formats like rich media and interactive video

ButcherBox proposal with the end goal of selling more subscriptions.

Connecting campaign goals to creative designs that drive impressive results

Creative analysis for Aqua Tots along with dynamic creative recommendations

Challenge:

To create an engaging ad to attract in-state local visitors and increase overall brand awareness.

Solution:

Using a 3D tilt promotes user interaction while incorporating Google Maps API enhances user connectivity.

Trackable Metrics:

Each click, hold, and tilt will be recorded so brands will know exactly how and when their users interact with the unit.

Brand Benefit:

Increasing overall brand recall through attractive interactivity, while capturing important metrics.

Customer Benefit:

Potential customers can experience a unique ad type and can see how close the attractions are to their location.

Challenge:

To conceptualize a fresh approach offering users product choices.

Solution:

Drag and drop components empower users for a unique experience.

Trackable Metrics:

Each dropped item is trackable, ideal for AB testing products or services.

Brand Benefit:

Showcase products uniquely, placing the brand at the forefront for interested customers. Brands can offer incentives like coupons to transition users from ads to website purchases.

Customer Benefit:

Interact with brands by choice, offering a game-like reward experience.